There’s no escaping an online presence if you’re a small business in today’s market. Every few months, it’s important to take a look at your website and social media to make sure everything is up-to-date and fresh.
The accuracy and quality of your online presence are critical to establishing your credibility and professionalism in the industry.
Focus on the important platforms:
Every successful business maintains a major online presence. It’s important to keep those platforms up-to-date so you don’t miss out on potential clients.
Do you have an effective presence on major platforms like Facebook, Instagram, and Twitter? Are you exploring other platforms such as TikTok, Linkedin or Snapchat? Don’t forget that YouTube is the second most-used search engine on the internet and can be a powerful place to promote your content or talent.
It is very important to have an attractive, engaging website for your clients to use. It’s great if you have your top level domain website but if you don’t then you can contact with Amtrs digital for a budget friendly premium website. And once you have an awesome website, maybe it’s time to start thinking about incorporating to take your business to the next level.
With our powerful SEO drivers behind you, your Groovebd profile becomes a formidable access point for future clients. Pay attention to how your profile looks and watch your leads increase.
Double-check the details:
Presence is important, but so is accuracy! As you review all of these platforms, use the following guidelines to double-check their accuracy, quality, and relevance. You might even set aside some time to see how you can improve your presentation in each of these key parts of your business.
Are your email address, phone number, and website link current and correct? Do you have systems and processes in place for their regular review and follow up? While you’re checking the details, take a moment to look at your communication style and see where you might change things for the better.
Reviews are like gold in the gig economy. Online consumers place incredible weight not only on the quality of the review but on how current it is as well. Make sure you have recent reviews in place that highlight your talent and professionalism. If you have negative reviews hanging out there without a professional response from you, now’s the time to address those. If you don’t have any reviews, try reaching out to past clients to ask for their help in boosting your online rating (and send them a link to your profile on the review site).
Bio and descriptions:
A sure and easy way to lose credibility with the event planners is to have outdated or irrelevant services offered in your marketing. Take time to go through everything you offer (as well as pricing), to ensure that you include your full list of services and update any old information. Your bio is also the best place to sell yourself and why you’d be great for a client’s next event!
At the heart of all online and digital marketing is media. The videos, audio, and images you present must achieve a necessary line of quality and accurately reflect your services. Your pictures and video should be current and high-quality. Get rid of any stock images you may have relied on and focus on projecting a truthful image of yourself.
Reviewing and refreshing your online presence is key to maintaining a professional front. Keep your business relevant and stay motivated by keeping an eye on things every few months!